Effective Communication with Elected Officials

Making the Case for Trails

This webinar will discuss successful tactics and strategies to engage lawmakers in securing public funding and innovative policy initiatives that support the development of trail networks in leading communities.

Presented by:

Event Details

** This event has passed **

January 19, 2023

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.

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Webinar Outline

This webinar will discuss successful tactics and strategies to engage lawmakers in securing public funding and innovative policy initiatives that support the development of trail networks in leading communities. These political and trail community leaders discuss the importance of recreational/active transportation trails in helping communities to thrive via economic development, health & safety, environmental sustainability and inclusiveness/diversity. This webinar will highlight best practices for collaboration among advocates, decision makers, and key stakeholders in their efforts to facilitate transformative trail projects, emphasizing critical lessons learned, with examples of case studies in Montana.

Learning Objectives:

  • Understand effective tactics and strategies to engage elected officials and move trail network projects forward.
  • Better comprehend viable communication/education approaches via authentic dialogue with political leaders.
  • Become knowledgeable about how to interact and collaborate with elected officials in an impactful way.
  • Meaningfully connect with elected officials with case studies providing insight into their priorities & concerns.

Webinar Resources



Montana Trails Coalition

NC Great Trails State Coalition

  • https://greattrailsstatecoalition.org/

American Trails Website


Webinar Partners


Ashley Jones-Wisner, Principal Owner, Ashley JW, LLC
Lawrence, Kansas

Ashley Jones-Wisner, principal owner, most recently served as Senior Director of Public Affairs for the Kansas Department of Health and Environment (KDHE), where she spearheaded communications and legislative affairs efforts for the agency. Ashley left KDHE in June in order to establish Ashley JW. Prior to working at KDHE, she was State Policy Director for the nonprofit KC Healthy Kids, where she garnered national attention for her work to reduce the sales tax on food. Ashley holds a BA in Marketing from Baker University and a Master’s Degree in Public Administration from the University of Kansas.


Bob Walker, Chair, Montana Trails Coalition
Clancy, Montana

Since 2018, Bob has served as the chair of the Montana Trails Coalition. Bob was the prior chair of the American Trails Board from 1992 to 1996, among other endeavors in the trails and outdoor industry.


  • MS Degree, University of Idaho, Fishery Management, 1973
  • BS Degree, Iowa State University, Fish & Wildlife Ecology, 1970


  • Montana Fish, Wildlife & Parks, State Trails Programs Coordinator, 1991 – 2007
  • Iowa Department of Natural Resources, State Trails Programs Coordinator, 1988 – 1991
  • Iowa Department of Natural Resources, Coordinator, Statewide County Conservation Activities, 1983 - 1988
  • Iowa Department of Natural Resources, Land Management Supervisor, 1981 - 1983

Other Experience:

  • Member, State Trails Advisory Committee, 2022
  • Member, USDA Forest Service, Missouri River Resource Advisory Council, 2017 - 2022
  • Chair, Western Montana Resource Advisory Council, BLM, 2010- 2017
  • Chair, National Association of OHV Program Managers, 2003 – 2007
  • Chair, American Trails, 1992 – 1996
  • Member, Legislative Committee, American Trails, 1989 - 1992
  • Chair, International Association of Snowmobile Administrators, 1988 – 1990


  • Montana State Parks and Recreation Board’s Champion Award, 2019
  • National Association of State Park Directors, President’s Award, 2014
  • International OHV Administrator’s Association Hall of Fame Award, 2013
  • Montana Recreation & Parks Association, Professional Excellence Award, 2008
  • National Off Highway Vehicle Conservation Council, National Service Award, 2007
  • Montana State Parks, Award of Dedication and Excellence, 2005
  • American Trails, Montana Trails Advocate Award, 2002


  • American Motorcyclist Association
  • American Trails
  • Bike Walk Helena
  • Bike Walk Montana
  • Capital Trail Vehicle Association
  • Last Chance Riders Motorcycle Club
  • Montana Snowmobile Association
  • Montana Trails Coalition
  • Montana Trails, Recreation and Park Association, Advisory Board
  • Montana Trail Vehicle Riders Association
  • Montana Wilderness Association
  • Montana Wildlife Federation
  • Our Montana
  • Prickly Pear Land Trust, Don’t Fence Me In Trail Run & Harvest Moon Ball Committees
  • Rails-To-Trails Conservancy


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Summit, as well as for other trail and outdoor recreation-related conferences, webinars, and workshops we offer credits for. Learn more here.



While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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2,328 views • posted 06/10/2022