Sponsorship

Partner with Purpose. Grow with Impact.

Align your brand with the nation’s leading trail network and make a difference that lasts.

Why Sponsorship Matters

Sponsorship with American Trails connects your brand to a passionate, mission-driven community that values sustainability, recreation, and access for all.

Your partnership fuels free education, trail restoration, and workforce development—helping keep America’s trails safe, open, and thriving.

Whether you’re a small business, a national brand, or a public agency, sponsorship offers a meaningful way to grow your visibility while investing in the future of the outdoors.

Sponsorship Packages

Trail Boss Partner – $5,000/year ($9,250 value)
Includes:

Trail Partner membership ($250 value)
Homepage banner ad for one year ($2,500 value)
Choice of one Webinar Sponsorship Option:
- Annual webinar partner for all webinars (35+) ($2,500 value)
- Main sponsor for one webinar + attendee list ($3,000 value)
Online Business Directory listing for one year with banner ads ($495 value)
Three paid content articles in three eNewsletters ($1,500 value)
Monthly social media takeovers ($1,800 value)
10 Trail Boss mugs + coasters and stickers ($205 value)
- Can be replaced with banner in one eNewsletter if returning sponsor ($250 value)

Trail Boss Lite Sponsor – $3,000/year ($4,595 value)
Includes:

Online Business Directory listing for one year with banner ads ($495 value)
Option to sponsor one webinar and receive attendee list at 50% savings ($1,500 value)
Homepage banner ad for 6 months ($1,500 value)
One paid content article in one eNewsletter ($500 value)
Four social media takeovers across AT platforms ($600 value)

A la carte options and packages are available based on the values of each option listed above and can be purchased by the month or year. Trail Boss and Trail Boss Lite Sponsors have the option to purchase eNews banner listings - one eNews per month for a year for an additional $1,500 ($2,500 value)

Title Sponsorship Opportunities

For and additional $10,000, become a Title Sponsor of one of American Trails’ signature programs and gain premium visibility:

Each Title Sponsor, regardless of which program they sponsor, receives:

“Proud Title Sponsor of [Program Name]” logo for use in promotions
Featured sponsor placement on all related web pages and communications
Invitation to join the American Trails Advisory Committee and have a voice in shaping the future of trails across the country. This group meets quarterly with American Trails leadership to chart a path forward for the organization.
Logo placement in key collateral and event materials

Choose from the following programs:

Advancing Trails Webinar Program
- Metrics:
  - The American Trails Advancing Trails Webinar Series offers weekly webinars (40-50 per year),
  - 400 - 1,600 attendees per webinar,
  - Over 25,000 attendees per year,
  - 4,000+ learning credit requests (100-200 per webinar).
- Benefits:
  - Logo recognition on webinar page
  - Email promotions
  - Logo and verbal recognition during live and recorded webinars
  - Attendee list for each webinar

Trail Skills Project
- Metrics:
  - Now the go-to website for trail workforce development tools, resources, and opportunities.
  - 80 competencies defined and broken out by skill level
  - 1,400+ profiles from 12 Countries on the Trail Skills Finder Map
- Benefits:
  - Logo and “Presented by…” on Trail Skills homepage
  - Logo featured on all Trail Skills Project web pages
  - Co-branded article or video
  - Two social media spotlights
  - Logo in Career Pathways monthly email footers
  - Co-created toolkit or workforce content
  - Major Trail Skills homepage recognition

Business Directory
- Metrics: We currently have close to 5,000 businesses included with over 100,000 organization views annually. The Business Directory map receives about 1,000 searches per month.
- Benefits:
  - Contact details, logo, no word limit description, photos, videos, and captions, with updates allowed at any time.
  - Premium listing at the top of competitor’s listings when someone searches by category.
  - Listed as featured manufacturer in our monthly eNewsletter on a rotating basis.
  - One free Paid Content Article per year (regular price $500; learn more on page 8) and featured in one issue of our monthly eNewsletter.
  - Rotating sidebar and banner ad placement on relevant articles throughout the American

Trail Dogs Docu-series
- Metrics:
  - 25% of sponsorships go to the Trail Maintenance Fund. The tentative plan is also for Trail Dogs sponsors to become a Trail Ambassador Sponsor as a part of the TD sponsorship.
  - The Outdoor economy is HUGE producing nearly $682 BILLION in economic output for the U.S. economy in 2022.
  - 56% of all Americans (168 million people) participate in some form of outdoor activity – with Hiking leading the pack of recreational activities followed by running and biking (both of which also occur on our trails)
- Benefits:
  - Brand ID in two (2) episodes (logo, product integration)
  - Sponsorship mention in credits
  - Trail Dogs swag
- Additional sponsor opportunities and benefits available. See the Trail Dogs page.

Let’s build something lasting—together.

Become a Sponsor