Marketing and Promotion Webinars

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Branding 101: The Importance of Finding Your Why

September 18, 2025

This webinar will dive into some fundamentals and exercises to draw out foundational why's for your own organization to help create a brand your audience wants to support and champion.

Helping Communities Tell Their Outdoor Recreation Economic Story

September 11, 2025

Learn how the Wisconsin Office of Outdoor Recreation developed a written guide and implemented a program that equips communities and organizations to collect and analyze data necessary to calculate their economic impact.

Bridging Science, Recreation, and Accessibility: Designing Trail Maps for Everyone

August 21, 2025

This webinar will share insights from real-world projects where thoughtful cartographic design enhanced access, supported funding requirements, and helped land managers better serve diverse trail users.

National Recreation Trails: Designating Your Trail for NRT and NWT Status (2024)

August 29, 2024

Become a part of the National Trails System! Get details and the ins and outs about designating your trail(s) as a National Recreation Trail (NRT) or National Water Trail (NWT), the history, the benefits and process for trails to become NRTs, and more.

Social Media: Better Engagement, Less Effort

August 15, 2024

This webinar will share social media efficiency tools that your team can start using to speed up your workflow, demonstrate their "Trial by Death" social media process, and share real world examples of great brand-first content creation that will help you start generating great (and easy) ideas.

Using Ribbon Cutting Ceremonies and Other Events to Build Congressional Support for Trails and RTP

July 11, 2024

Learn how to host trail ribbon cutting ceremonies and other events to attract support for trails from decision makers - including Members of Congress.

National Water Trails: Designating Your Trail for NWT Status

July 06, 2023

Discover the benefits to designating your trail(s) as an NWT, the history of National Recreation Trails (NRT) and National Water Trails, the process for trails to become NWTs, and more.

National Recreation Trails: Designating Your Trail for NRT Status

June 15, 2023

Discover the benefits to designating your trail(s) as an NRT, the history of National Recreation Trails, the process for trails to become NRTs, and more.

Using Film Festival Events to Fundraise and Build Community

March 02, 2023

Learn about the World Trails Film Festival’s unique program approach to organizing their advocacy film festival and how community screening events can benefit host organizations.

Introduction to Marketing for Non-Marketers and Small Agencies

January 26, 2023

Learn how to best leverage your limited time to focus on promotional tactics that help you reach your goals.

Effective Communication with Elected Officials

January 19, 2023

This webinar will discuss successful tactics and strategies to engage lawmakers in securing public funding and innovative policy initiatives that support the development of trail networks in leading communities.

Effectively Using Social Media to Market Your Trail or Organization

October 06, 2022

This webinar will help “cut through the noise” of what the social media platforms actually do, who they target, and how to use them effectively.

Trail Champion Members