For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who’s doing what, when, and how outdoors.
by Outdoor Industry Association
This year’s Outdoor Participation Trends Report goes beyond the data — use it to stay on top of trends, allocate resources, and inform your overall marketing strategy. In 2023, the outdoor recreation participant base grew 4.1% to a record 175.8 million participants: 57.3% of all Americans aged six and older. The number of participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing. In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time. New and young outdoor recreation participants are driving growth and increased diversity in the outdoor recreation participant base, including increasing numbers of women, people of color, and seniors. The growth that began in 2016 and accelerated during the COVID pandemic is showing few signs of slowing. Engaging these new, more diverse, more casual participants to participate more frequently is the key opportunity for the outdoor industry today
Attached document published June 2024
The Outdoor Industry Association is a membership-driven trade organization for the outdoor industry. In collaboration with our members, we are a force for the industry in recreation and trade policy, sustainable business innovation and increasing outdoor participation.
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